Our Success Stories
Explore how Orionminds has driven exceptional results for our clients through strategic Google Ads campaigns. Our data-driven approach delivers measurable outcomes that transform businesses.
Window Replacement Google Ads Lead Generation
Client: Renewal by Andersen Windows
Renewal by Andersen Windows, a regional window replacement company, aimed to increase high-quality leads for their energy-efficient window installation services. Their existing Google Ads campaigns were underperforming, with high cost-per-click (CPC) and low conversion rates.
Our Approach
We conducted a comprehensive audit of their Google Ads account and implemented a targeted strategy to boost lead generation:
- Keyword Optimization: Refined keyword lists to focus on high-intent terms like "energy-efficient window replacement" and "window installation near me," reducing irrelevant clicks.
- Ad Copy Enhancement: Crafted compelling ad copy highlighting free quotes and eco-friendly benefits, improving click-through rates (CTR).
- Landing Page Optimization: Designed a conversion-focused landing page with clear CTAs and a streamlined lead capture form.
- Geo-Targeting: Targeted specific regions with high demand for window replacements, optimizing ad spend efficiency.
- Remarketing Campaigns: Implemented remarketing ads to re-engage website visitors who didn’t convert initially.
Results Achieved
- 150% increase in lead volume within 3 months.
- 40% reduction in cost-per-lead (CPL).
- CTR improved from 2.5% to 6.8%.
- Conversion rate on the landing page increased by 75%.
TruGreen Google Ads Lead Generation
Client: TruGreen Lawn Care
TruGreen, a national lawn care service provider, sought to scale their lead generation for lawn treatment services through Google Ads. Their challenge was competing in a crowded market with high CPCs and inconsistent lead quality.
Our Approach
We developed a multi-faceted Google Ads strategy to maximize ROI and improve lead quality:
- Granular Audience Targeting: Segmented campaigns by service type (e.g., lawn fertilization, weed control) and customer demographics to reach high-value prospects.
- Ad Extensions: Utilized site link, callout, and location extensions to enhance ad visibility and provide quick access to service details.
- Bid Strategy Optimization: Implemented Smart Bidding with a focus on maximizing conversions, reducing wasted spend on low-intent clicks.
- Seasonal Campaigns: Created seasonal ad campaigns to capitalize on peak lawn care demand periods, such as spring and summer.
- Negative Keywords: Added extensive negative keyword lists to filter out irrelevant searches, improving ad relevance and reducing CPC.
Results Achieved
- 200% increase in qualified leads over 6 months.
- 30% decrease in cost-per-acquisition (CPA).
- Ad impressions share increased by 45% in target markets.
- Return on ad spend (ROAS) improved by 60%.